Universities are complex organisations with a range of different prospects and customers. The question of how to use video in higher education is one with multiple answers. And if you’re the marketing manager in a university where do you even begin? Review current trends A good place to start is to see what the competition […]
Over 15 years ago, when we first learnt our craft, the notion of filming in a vertical format seemed like nonsense! However, with the shift in audience behaviour and social media consumption, there is a compelling case for integrating vertical video into every video strategy. In some instances, it may even become the driving force […]
The end of year is always a time for reflection. And while we want to reflect on the video trends of this year, we also want to look head at our video predictions for 2024. This time last year, we were asking marketers and business owners their thoughts on video in the workplace. That helped […]
You might have read the title of this post and thought: what is holiday marketing? There is a move (that might have come via the States) to turn holidays into holi-weeks and a holiday marketing season. If you’re currently feeling a little grinch-like that might be a bit much to hear! But as a marketing […]
An animated explainer is an engaging video that communicates a complex idea in a way that is easy for your audience to understand. They can use 2D or 3D animation to represent the subject matter and work well within the interest phase of your sales funnel. They are normally found within the pages of a […]
It is fair to say that video is everything. Our video trends report highlighted how much video we’re watching in our personal lives as well as the business day. And 46% of marketers are finding it easier to convince their bosses of the value of video marketing. It is on the rise as the go-to […]
